The Wackiest Film of The Year
MACRO was months away from launching a bonkers film with the potential to capture the political zeitgeist of today. So how do we market a film that comments on everything from racism to late-stage capitalism? I decided to put movie-goers into the shoes of the protagonist, Cassius, who is a telemarketer for dubious products. This gave birth to the Sorry to Bother You (2018) challenge, in which contestants would have to sell bizarre, random products to strangers within a limited time slot. The ultimate goal? Virality.