This was my first venture into strategy work for a non-profit. They needed to increase enrollment for summer filmmaking courses. With the help of a kick-ass UX developer and graphic designer, we got to work on revitalizing the brand.
As a filmmaking school, the branding needing to reflect the often chaotic nature of a filmmaker’s heart. Thankfully, the art of film is ideal for the daydreaming mind.
As for the website itself, myself and the UX developer rebuilt it from the ground up. Basically, we made the site much simpler and easier to navigate. I still have nightmares of the old Web 1.0 site.